Sunday, December 30, 2012

World of Writing with Patti Hulstrand 01/03 by Lillian Brummet | Blog Talk Radio

World of Writing with Patti Hulstrand 01/03 by Lillian Brummet | Blog Talk Radio

Will be interviewed on this radio show about publishing and marketing for authors. Where do I see the trends going into 2013; and what have I seen go right and wrong for this last year in the publishing industry.

Going into this year, I see more blogs and news sources scrambling for fresh content. Are you armed with what you need to know? Come by and listen in during the show or listen afterwards at your leisure. 

Saturday, December 29, 2012

10 Things I didn't know about being a Published Author



Attributes of Mastery

by Blanca Beyar


Book Genre: Mind/Body/Spirit

For ages, Masters of spirituality have been teaching the simple principles of living and of being.

In our modern time, it has become increasingly difficult to implement the teachings to our everyday lives. Attributes of Mastery is a revised interpretation of specific states of being that can lead us to walk and to experience the wisdom and bliss that sages and gurus have been teaching and inspiring us to follow.

Blanca Beyar, a modern time Guru and healer, intimately shares her own initiations of struggle and perseverance as she walked the journey to spiritual freedom and how the attributes of mastery created a foundation for her life’s purpose. Discover the attributes that will provide the keys to your own unique Mastery!


GUEST BLOG POST:



10 Things I didn’t know about being a Published Author 

When I first signed my contract with John Hunt Publishing I had no idea that the publishing process would take so long. Almost to the day, it took a year to publish the book. I also did not know that there are so many different people involved in the process from manuscript to published book. 

When I began the process, I knew that I had to be a part of the marketing plan but I had no idea how hard it is to make marketing connections. An author must work very, very hard to create a buzz for his/her book months before the book is actually published; working through social media in not enough. Making connections through magazines, newspapers and other media venues is a must in order to get your book out there. 

One thing that I did not know is the importance of “branding.” Whether it is a slogan, a specialty or niche in a particular arena, it truly helps when an author is known, “branded” within a particular style and recognition, all on its own. 

I was not aware that some publishers are not distributors of their books and as such, authors need to purchase books—if you are lucky—at 50% percent of the listing cost. It may not sound like a lot of money but if you are planning to do some book signings, it can be a costly investment to purchase books in advance. 

One thing I also discovered is that large book stores such as B&N will not necessarily give you an opportunity to do a book signing just because you have published a book. I attempted to speak to a local CRM in my community; made phone calls, showed up and sent emails and even wrote to the headquarters, and I never received a response. It seems that B&N will only consider hosting book signing for celebrity authors. 

It is interesting to note that if you have published more than one book, your older releases will get exposure when you release a new book. It is a good marketing idea to integrate your previous releases with the promotional work you are doing for a new book. 

I learned a great deal about book giveaways and how they can interest potential readers to notice your book. There are several ways to do run a book giveaway but I would highly recommend running one on Goodreads.com. I also ran a book giveaway on Facebook and asked participants to “Like” my author’s page in order to enter the contest. I discovered a relative easy and inexpensive way to run a promotional campaign. It is important to keep track of the people who enter the contest and to promptly mail them their free book. 

Finally, I have learned that being an author is definitely a full-time job. The work really begins after you write the book and it is released. All in all, it is a wonderful experience and one that authors are more than willing to do over and over again. 



Giveaway – One Signed Copy of Attributes of Mastery at the end of the tour.

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AUTHOR BIO:

Blanca, who is known as Lavayna to her students, has been a vessel for healing for over 11 years. Her passion for spirituality began when she was intrigued by a talk-show that was discussing angelic communications. Curious to see what would happen, Blanca attempted to communicate with her angel and to her utter surprise, succeeded. This was the beginning of a life-long mission and purpose for Blanca to be of divine service. 

In her quest to assist humanity in their healing process, Blanca has composed and self-published six   titles: “The Path That Leads the Way,”“The Path to Self-Realization,” “Mastering the Language of the Universe,” “Goddess Mother Speaks,” “The Little Book of Life,” “Love...The Only Reason,” which hit #1 in Amazon.com best new Releases.    

Throughout her spiritual mission, Blanca has mentored and attuned over 100 students in the art of Reiki healing Today, she has devoted students of the Spiritual Path around the world. Through her books, website and newsletters, she continually inspires humanity to expand their spiritual potential. 

Throughout her years of teaching and mentoring, Blanca has used many of her life’s experiences to inspire and assist countless of individuals to abandon the role of “victimization” and instead, to embrace the experiences as gifts of growth. For the first time, in her greatest composition yet, “Attributes of Mastery,” Blanca boldly shares many of her traumatic life experiences and teaches readers how to persevere against all odds with grace and spiritual mastery. 

In addition to offering her books and mentoring, Blanca is also a gifted Empath and Medium. She has presently limited her private practice in order to focus on reaching the masses with her workshops and book events.


Excerpts:
Love has no boundaries or barriers. Love has no exceptions or limitations. The energy of Love is what sustains this existence in place because no matter how much we feed opposing energies, as a collective humanity, we all experience and express love, whether consciously or subconsciously. No matter how disturbed our lives may be or the world around us, there is not one day that goes by that we do not experience and express love! It must be so, for, this is the true essence of what we are made of.